When we invented the book trailer back in 1988, we didn't intend for it to become a books-only tactic, for companies such as the industry leading innovator Kunati Books. It has since become ubiquitous in the publishing industry. It works for books because animated trailers and online book videos add a level of sexy excitement to the book presentation.

Any Business or Brand Can Benefit

For all the same reasons, the product or service trailer is equally valid for any product or service. For the same reasons that blogging is a mandatory tactic for all businesses and brands, eventually the "product trailer" will become the standard of animated blogging. All of the key advantages of blogging — low cost reach, credibility, subscriber interest, audience building, exploiting the new culture of internet surfing (now more popular than TV!) — make the animated product trailer the "TV commercial" of the internet. Except, you don't pay for airtime.

freedom9, An Early Product Trailer Adopter.

The main argument "against" the product trailer is usually "well, my product is boring." And this becomes the main reason to do it. Any product becomes sizzling hot when animated.

The technology company freedom9 is an early adopter of this Persona method. Their wonderful product trailer can be embedded in emails and blogs via the wonders of YouTube and social netowrks. It is proven to sell products.

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By Derek Armstrong<
Author of
• Blogertize: A Leading Expert Shows How Your Blog Can Be a Money-Making Machine
• The Persona Principle
• The Game, An Alban Bane Thriller
• MADicine, An Alban Bane Thriller 
• The Last Troubadour, Book 1 Song of Montségur
• The Last Quest, Book 2 Song of Montségur