The World's Only Free Image Marketing and Credibility Marketing Knowledge Base. Use Wisely.

At any time, simply enter related keywords in our site search field to search our extensive knowledge base – The Persona Knowledge Outreach project. Or scan the contents links and choose a subject.

Business and Marketing Knowledge Database
Persona Knowledge Outreach is a free knowledge database for all things business, marketing, advertising, branding, image marketing and entrepreneurial. As part of The Persona Principle's Knowledge Outreach program this database is a large searchable database of marketing tips, business methods, Image Marketing methodologies, branding technologies, brand marketing processes and related information.

Free Information on Marketing, Brand and Business
It is the key mission of Persona to disseminate our knowledge to as many businesses, entrepreneurs and marketing professionals as possible. Persona Knowledge Outreach is an entirely free database, containing an incredible searchable database of information for businesses on topics that include:

• Brand marketing
  
• Marketing methods
  
• Advertising
  
• Marketing planning
  
• Advertising planning
  
• Brand planning
  
• Business planning.

There are literally thousands of broad topics, tens of thousands of smaller topics on marketing, advertising, branding and business. It is free, constantly growing, and unique worldwide. In using this free service you agree to rules of conduct and conditions of use.

The Persona Principle
We wrote the best selling book on brand and Image Marketing – The Persona Principle (Simon & Schuster and Fireside Books) – as part of our all consuming mission to disseminate information on all things brand and marketing to businesses. Our goal continues to be to make the brand, advertising and marketing accountable, scientific, measurable and consistent. Our best-selling book is now available in five languages – a testament to its popularity.

Brand Marketing
The Persona Principle is recognized as the world thought leader in brand marketing and Image Marketing. The information in this database is offered as a goodwill service, as a reference tool to supplement our other proprietary tools, and to fulfill our mission. It is – to the best of our knowledge – accurate, but may contain errors and omissions (for which you agree we are not responsible in any way). Brand Marketing remains the most powerful marketing tool in any marketer's war chest of options. Only Image Marketing (Persona Marketing in our parlance) takes it to the next level. Brand marketing, brand advertising and Image Marketing are equity tactics and momentum builders. Using image marketing is the surest way to join the fortune 1000 club.

Image Marketing
Image Marketing takes the brand to the ultimate level and includes all elements of corporate, venture or brand image from the visual persona or the brand to the mission statement to the little details – how you dress or even answer your phone. No other form of marketing is as important as Image Marketing.

Persona
The Persona Principle was founded as a concept in 1988. The Persona Principle Inc. expanded this mission to include though leadership in all things brand and marketing. We achieved our mission through a best-selling book – The Persona Principle – and through proprietary automated brand planning and Image Marketing formulas based on ten years of research. Popular demand led to Persona Plan software, the World's Only Image Marketing Software.

How To Use
Access to hundreds of articles and information on tens of thousands of subjects is free to all. Just enter search key words in the "search site" field (to the left) such as: "Brand advertising IBM". Be as specific as possible. The words Brand Advertising would have thousands of entries.

You can also scan the contents links for an interesting subject. When you are finished with your subject click 'home' and return to the contents.

Pick A Topic and Click Visibility of Brand and Image Credibilty of Brand and Image Image is Power The Persona Principle Image Top Five Advertisers Image and Brand Trends Substance Brand Marketing Genuine Brand Marketing Case Small Business Brand and Image Clarifying Brand and Image Beer Brand Marketing Case Brand Name Private Label No Name Branding Case Self Help Branding and Image Exrtemes of Brand Marketing Emperor Power Persona Brand Emperor Persona Brand Case Hero Power Persona Brand Name Brand Hero Case Expert Power Persona Brand The Body Shop Brand Case Buddy Power Persona Brand Sympatico Power Persaon Brand Macintosh Brand Marketing Case Custom Power Persona Brand Image Persona Brand Marketing Image Brand Case Study Nike Brand Marketing Case Logo Image Marketing Business Image Brand Tip Entrepreneur Image Brand Tip Sales Image Brand Tip Employee Image Brand Tip Personal Image Brand Tip Truth in Marketing Reality Marketing Case Lexus Brand Marketing Case Reality Marketing Tips Business Reality Marketing Tip Entrepreneur Reality Marketing Tip Sales Reality Marketing Tip Employee Reality Marketing Tip Personal Reality Marketing Tip Customizing your Brand Image Customized Image Marketing Case Smartfood Brand Marketing Case Business Marketing Plan Tip Entrepreneur Marketing Plan Tip Sales Custom Marketing Tip Employee Custom Marketing Tip Business Reality Marketing Tip Credibility Brand Market Planning Credibility Marketing Case Pentium Credibility Marketing Case Business Credibility Marketing Tip Entrepreneur Credibility Marketing Tip Sales Credibility Marketing Tip Employee Credibility Marketing Tip Personal Credibility Marketing Tip Market Planning Brand Without Compromise No Compromise Marketing Case Ford Brand Marketing Case Business Planning Tip Entrepreneur Market Planning Tip Sales Without Compromise Tip Employee No Compromise Tip Personal No Compromise Tip Brand Marketing Plan Brand Marketing Plan Case Carnival Brand Marketing Case Business Marketing Plan Tip Entrepreneur Marketing Plan Tip Sales Marketing Consistency Tip Employee Consistency Tip Personal Consistency Tip Research and Brand Market Planning Market Planning Based on Research Entrepreneur Case Study: Branded Potato Marketing Research Case Study Business Research Tip Entrepreneur Research Tip Brand and Image Independence Brand and Name Independence Case Brand Name Case Study How to Name a Brand or Business Using Family Names as Brand Acronym as a Name Brand Inventing a Name or Trademark Descriptive Name Brands Humor and the Name Brand Top of Mind Tip for Business Naming Businesses for Entrepreneurs Professional Persona Tip Building Brand and Image with Persona Codes Image and Brand Must Have Impact Brand Logo and Image Marketing Case Study Rationalizing Your Brand Status Brands Say No America OnLine Brand Case Evangelical Brands Top of Mind Branding and Marketing Targeted Reach Advertising Television Advertising Reach Case Overcoming Brand Invisibility With Creativity Kellog's Frosted Mini Wheat Brand Case Recall in Brand Advertising Personal Brand and Body Language Packaging your Brand Brand Saturation Advertising Marketing and Business Goals and Objectives Business Barriers Damage Brand Equity Owning Your Brand and Positioning Be a Hero to Your Target Audience Character Analogy Expresses Brand Image Customer Service Builds Brand Loyalty Brand Assets and Marketing Liabilities Business and Marketing Risk Consistency of Brand and Marketing Brand Boasting and Arrogance Bennetton and Publicity (PR) Case Study Positive Image versus Negative Persona Pentium Negative Brand Equity Case Damaging Brand with Complaints Branding Trends and Business Contradictions BMW and Demographic Targeting Case Study Business Plan and Marketing Plan Success Target Marketing Overcomes Business or Product Weaknesses Impact Brand Advertising and Marketing National Enquirer and Media Distribution Advertising Brand With High Reach Surprising Customers with Unexpected Advertising Miller Beer Advertising Campaign Re-engineering Image to Turnaround Business Marketing is War Focused Advertising and Marketing Without Compromise Advertising Campaign Power Marketing Plan and Business Plan Strategies Social Equity Marketing Marketing Motivation and Brand Dreaming Credibility Through Testimonials and Customer Endorsements Building Trust in Brand With Truth Business Without Assumptions Market Positions and Success Case Study Gossipers Damage Image Trends in Advertising and Marketing Actors are Image Stars and Marketers Environmental and Social Marketing Brand and Image Marketing Builds Equity Prospecting New Business Using Symbols in Brand Marketing and Advertising Target Marketing and Niche Advertising Quality Assurance Vital to Business and Brand Starbucks' Quality Case Study Focused Momentum Advertising Supports Brand Positioning Brand and Slogans or Tag Lines Positioning Slogan Rental Car Company Case Making Business Easy For Clients Differentiated Advertising and Positioned Brands Inventing a Niche or Position for Business Leadership Selling and Sales Techniques Speculation Weakens Business and Brand Positions The Credibility of Business and Brand Maturity Loyal Customers and Reward Marketing Airline and Credit Card Loyalty Marketing Case Networking for Business Success Expert Persona and Marketing the Expert Brand Cathay Pacific Expert Case Study Single Direction Marketing Supports Brand Equity Exploiting Talents and Skills to Build Persona Successful Brands Don't Change Courtesy Marketing and the Power of Thank You Never Admit Inexperience in Business Dress Codes and the Business Brand Stephen Spielberg and Dreamworks Case Strength in Marketing and Branding Marketing Accuracy and Brand Marketing Originality and Learning for Success Advertising Originality Case Study: Neon Foreshadowing for Credibility of Brand On Time Business and Marketing Professionalism in Marketing and Advertising Promotional Marketing Can Weaken Brand High Profile Brand and Business Public Relations Role in Branding Detailed Marketing and Business Plans Predicting Outcomes for Business and Marketing Practice and Presentation Perfection Using Technology in Business and Marketing Marketing Technology Case: Cadillac Using Consultants in Business and Marketing Hype Your Marketing and Boost Business Positioning Price for Successful Brands and Business Public Relations and Making Mistakes in Business Brand Persona of Successful Business Only One Competitor in One Business Niche Only One Competitor Case Study: Pepsi Vigilante Marketing in Business Creating a Niche for Leadership Marketing Creating a Niche Case: RC Cola Ethical Marketing for Success in Business Avoiding Arrogance in Marketing and Business How To Build a Success Business and Marketing Plan How To Build a Persona Plan for Success in Business and Brand Brand Marketing How To for Business Success

Why You Need A Persona Plan
Less than 26 percent of business marketers develop an annual marketing communications plan.1 Even though these business people know they should prepare an annual plan, 58 percent failed to do it because of lack of expertise and 48 percent because of lack of budget.

The Persona Principle was designed to overcome these specific weaknesses inherent in 74 percent of all ventures: lack of marketing expertise and lack of budget.

These Secrets Are Worth Billions
Companies have earned billions of dollars using the Image-Marketing secrets of The Persona Principle. Carefully crafted Persona Plans have built companies and revitalized failing brands. The Persona Principle has never failed when executed correctly.

The Persona Principle does not require big bank accounts. It does not even require that you be "the best." Persona requires only that you follow your own Persona Plan faithfully. Your success is almost certainly assured – provided your claims are true – if you follow all the steps of the Persona Planning Process.

Persona Is For Everyone
The mathematical models of our tested Persona Planning Process are built around the needs of all sizes and types of business ventures – from start-up to large corporation. The Persona Principle was engineered to a standard format that is indexed for any size venture. You don't need marketing knowledge to benefit from the program. And you don't need a large budget.

The principles contained in this book can be easily applied to success in many areas:

• Entrepreneurial start-ups.
  
• Salesperson development.
  
• Branding of products.
  
• Employee advancement in the workplace.
  
• Personal development of image to achieve goals.

The eight most important chapters of this book are the Persona Factors, which contain tips for: business people, entrepreneurs, salespeople, employees, and individuals (for use in their personal lives).

The Road to Success
The route is not easy, but it is mapped. There are at least eighty-eight potential roadblocks to your success. These eighty-eight roadblocks are described in this book, one by one, as the 88 Persona Codes. Each Persona Code describes how to avoid the obstacles to your success. With these trademarked concepts, you will succeed in your objectives – if your objectives are realistic and you follow all the steps of the Persona Principle.