Since 1988, Persona helped hundreds of companies, brands and people succeed with proven methods and famous creative talents. Persona innovations, such as animated product and book trailers, are now part of the "marketing zeitgeist." Other proprietary methods such as Persona Plan, CogniMATRIX and Blogertize work tirelessly, growing brands for our clients. 

Blogertize — Success With Online Marketing

From the early days of web marketing, Persona has led with award-winning websites and expertise in no-cost/low-cost blog marketing. Innovations such as Credibility SIbling and systemized blogging make Persona the go-to team for Blog marketing that actually produces results time after time.

 • "Any business can benefit from these principles." — Profit Magazine

Persona Creative —  "Hot Shop" Creative

“All great ideas are dangerous,” wrote Oscar Wilde. Without ideas what chance is there that change will occur? Great design ideas are a union of creative and strategic thinking. Find out how dangerous a great idea really is with the creative team described by HOW Magazine as the "hot shop."

• "One of Canada's best." — Toronto Star

• "Toronto's Hot Shop." — How Magazine 

Persona Strategy — Thought Leaders in Marketing

 
Many of Persona's innovations and inventions have become ubiquitous in marketing, used by ad agencies and clients, taught in Universities—

• Persona Plan^TM — Image-Marketing Breakthrough

• CogniMATRIX^TM — Opportunity-Marketing Breakthrough

• Book Video/Novel Trailer^TM/Product Trailer^TM Invention

• Persona Credibility Index^TM — Industry-Standard Measure of Brand Credibibility

• Blogertize^TM — Credibility Sibling and Proven Blog Marketing 

• Power Personas^TM and Rule of Fives — Now the Industry Standard 

• Many other inventions and break-throughs from the marketing thought-leaders.

Today's Blog — Blogging is the new "big bang" of marketing. Advertising is the expensive black hole

"Media advertising is the black hole of marketing," I wrote in the introduction to my new book Blogertize — A Leading Expert Shows How Your Blog Can Be a Money-Making Machine, painting a "bullseye on my forehead amongst the ad agency principals I represent....

• Read the full "Blogging is the new "big bang" of marketing post on www.blogertize.com.
• Find out more about Persona's breakthrough Blogertize methods. 

Today's Brain Brunch — Podcasting is a Critical Plank in a Blog Marketing Campaign

"Everyone must advertise or die,"  David Ogilvy, Ogilvy and Mather.
"Everone MUST have a blog for die." Derek Armstrong (me) Blogertize seminar 2007...

• Read today's Brain Brunch on podcasting at www.brainbrunch.com.
  
• Put Persona's brains to work for any of your critical marketing, blogertizing, advertising, Image-Marketing needs.
  

Featured Creative Case — Kunati Books: From  Startup to "A Publisher to Watch"

Kam Wai Yu's superb creative executions for web, catalog, print, blogs, book covers and animated book trailers led to double expected growth for International publisher Kunati Books....

• View the full Kunati creative case study here.
• Call the award-winning Persona team to quote on your next creative project.
  

Since 1988, Persona helped hundreds of companies, brands and people succeed with proven methods and famous creative talents. Persona innovations, such as animated product and book trailers, are now part of the "marketing zeitgeist." Other proprietary methods such as Persona Plan, CogniMATRIX and Blogertize work tirelessly, growing brands for our clients. 

Blogertize — Success With Online Marketing

From the early days of web marketing, Persona has led with award-winning websites and expertise in no-cost/low-cost blog marketing. Innovations such as Credibility SIbling and systemized blogging make Persona the go-to team for Blog marketing that actually produces results time after time.

 • "Any business can benefit from these principles." — Profit Magazine

Persona Creative —  "Hot Shop" Creative

“All great ideas are dangerous,” wrote Oscar Wilde. Without ideas what chance is there that change will occur? Great design ideas are a union of creative and strategic thinking. Find out how dangerous a great idea really is with the creative team described by HOW Magazine as the "hot shop."

• "One of Canada's best." — Toronto Star

• "Toronto's Hot Shop." — How Magazine 

Persona Strategy — Thought Leaders in Marketing

 
Many of Persona's innovations and inventions have become ubiquitous in marketing, used by ad agencies and clients, taught in Universities—

• Persona Plan^TM — Image-Marketing Breakthrough

• CogniMATRIX^TM — Opportunity-Marketing Breakthrough

• Book Video/Novel Trailer^TM/Product Trailer^TM Invention

• Persona Credibility Index^TM — Industry-Standard Measure of Brand Credibibility

• Blogertize^TM — Credibility Sibling and Proven Blog Marketing 

• Power Personas^TM and Rule of Fives — Now the Industry Standard 

• Many other inventions and break-throughs from the marketing thought-leaders.

Since 1988, Persona helped hundreds of companies, brands and people succeed with proven methods and famous creative talents. Persona innovations, such as animated product and book trailers, are now part of the "marketing zeitgeist." Other proprietary methods such as Persona Plan, CogniMATRIX and Blogertize work tirelessly, growing brands for our clients. 

Blogertize — Success With Online Marketing

From the early days of web marketing, Persona has led with award-winning websites and expertise in no-cost/low-cost blog marketing. Innovations such as Credibility SIbling and systemized blogging make Persona the go-to team for Blog marketing that actually produces results time after time.

 • "Any business can benefit from these principles." — Profit Magazine

Persona Creative —  "Hot Shop" Creative

“All great ideas are dangerous,” wrote Oscar Wilde. Without ideas what chance is there that change will occur? Great design ideas are a union of creative and strategic thinking. Find out how dangerous a great idea really is with the creative team described by HOW Magazine as the "hot shop."

• "One of Canada's best." — Toronto Star

• "Toronto's Hot Shop." — How Magazine 

Persona Strategy — Thought Leaders in Marketing

 
Many of Persona's innovations and inventions have become ubiquitous in marketing, used by ad agencies and clients, taught in Universities—

• Persona Plan^TM — Image-Marketing Breakthrough

• CogniMATRIX^TM — Opportunity-Marketing Breakthrough

• Book Video/Novel Trailer^TM/Product Trailer^TM Invention

• Persona Credibility Index^TM — Industry-Standard Measure of Brand Credibibility

• Blogertize^TM — Credibility Sibling and Proven Blog Marketing 

• Power Personas^TM and Rule of Fives — Now the Industry Standard 

• Many other inventions and break-throughs from the marketing thought-leaders.

Marketing Magazine positioned us back in the nineties with this great quote. Since then, we've invented a dozen new proven methods of marketing at low cost or no cost — contributing to our client's astounding 97.6% success rate against their own marketing objectives. We've published best selling books, developed software, modeled new ways of marketing online at very low cost — and our creative team has won hundreds of International Awards.

Find out more in our informative Journal-style website. We practice what we preach. Journalsizing. You'll find hundreds of pages of free information (Persona Knowledge Outreach Project), data, research (Persona Think Tank), methods such as CogniMATRIX and our famous Persona Plan, how-tos on these pages. You're under no obligation whatsoever to use our services. Of course, a core principal of successful marketers is "only use the best." If you believe this concept, contact us to learn how the best can be very cost effective indeed.

Persona Wrote THE Book on Image Marketing^TM

From blue chip to startup, our growing list of clients enjoy a 97.6% track record of success against their goals, averaged accross the last nineteen years. We succeed where others fail by using our Total Brain approach to the disciplines we created, Image Marketing^TM, Percept Marketing^TM and Credibility Marketing^TM. Combine with our "killer creative"—a team who has won hundreds of international awards—and marketing results are more predictable.

We invite you to explore how we can help you succeed. You may find the answers here, on our growing forum-style site of news, tips, case studies, how-tos and knowledge banks of collected information. Or, you may wish to engage our total brain solutions to solve your marketing problems or achieve your goals. Browse our main menu, or the FAIT^TM icons and quick menu below. Pick our brain. We can help Image Your Success^TM.

Quick Menu of Persona Inventions and Innovations

Our Latest Success "Full Brain" Case Study—Persona in action, results, results, results!
Persona Credibility Index—for 18 years the only industry standard for measuring credibility
Creative Momentum—put "Canada's best" creative team (Toronto Star) to work for you.
Five Power Personas—and the rule of Fives, work it and practice it if you wish success.
Persona Plan—the ultimate Image-Marketing research, analysis and planning tool
CogniMATRIX—the power tool of 21st century focuses only on ONE key opportunity
Product Trailers—created by Persona in 1998, our trailers have helped many brands succeed
Credibility PUSH—focus resources on Credibility with tactics that work every time
The Persona Principle book—a timeless bestseller on all things Image-Marketing
Persona Knowledge Outreach—a growing database of hundreds of articles and data. 

FAIT contains Persona's secret, a deceptively simple "formula." We call it FAIT, not to be confused with FATE because we believe marketing should never be left to luck. Find. Act. Innovate. Think. 

To make all of this predictable for our hundreds of clients, we've built the best team of experts in the industry, thought leaders who continue to Wow, invent methodologies and win all the creative awards. We've built proprietary tools, proven to work. And the best creative team in the business—"Toronto's hot shop," according to HOW Magazine.

Find

A simple notion. Find the opportunity. Unfortunately, history and statistics aren't on your side. According to a Persona 2005 research study, 87% of products launched by established companies will fail to meet objections in the first year.

Persona developed it's famous CogniMATRIX plan to help you identify the one single opportunity that truly makes the difference. 

Act

The purpose of any action is to create a reaction, but not an equal an opposite one, as in physics. Persona has helped its clients achieve a 97.5% track record of success against goals by acting ONLY on the opportunities that matter, then aiming the "best of the best" creative teams—Persona's internationally renowned creative team—with the precision of a laser-directed SMART bomb—a careful, researched plan. With hundreds of awards, and a stunning track record, Persona's brilliant creative director Kam Wai Yu will help you succeed. 

Innovate

Credibility PUSH^TM, Persona Plan®, and CogniMATRIX^TM are thethe ultimate INNOVATE weapons in the Persona® arsenal. All of our famous methods have a near-perfect track record—for different reasons. All begin with our famous Persona Credibility Index, after eighteen years still the industry-standard index of credibility. Innovations are best focused on building Credibility Equity, a more complex bundle of values than simple brand equity. Credibility PUSH always results in a magnitude increase in credibility, factoring between eight and ten times starting index—the best reach-out tool for long term and short term growth.

Find out more about CogniMATRIX—find your key actionable opportunity.
Find out more about Credibility PUSH—build your credibility inexpensively.
Find out more about Persona Plan—still the ultimate.
Find out more about HBI case study illlustrated. 

 Think

Thought Leadership means something. Not only should you seek out thought-leaders and innovators with proven track records to help you succeed, you must become a thought-leader in your industry. If you are not one of the top five in your niche, you will not survive the next five years, on statistical averages. The Persona Rule of Fives, and the five Persona Power Personas are just the first "breakthroughs" from Persona. Use them all. Give yourself an unfair advantage: consulting from the Image-Marketing and Percept Marketing inventors, world-class creative, and the power tools that have helped so many succeed.

Find out more about Persona's Thought Leadership
Find out more about Persona's famous Power Personas
See what we've done for our other clients.
Explore our website and and forum maps.
Contact us to find out more.

• Kunati Book Publishing and book publicity

• Author sites and Book sites

• Magazines of all types, including subscriber management

Derek Armstrong's latest novel generated quite a sensation both in literary circles and in the "Tarot" community. His novel, The Last Troubadour is the first in a trilogy historical epic focused on the founding of the Inquisition, a quest for a Holy Relic, the Cathar Crusades, and the history of the Tarot. Reviews have been stunning:

Brilliance in which Armstrong blends comedy, parody, and adventure in genuinely innovative ways. A writer of abundant talent." Booklist, David Pit

 

"Derek Armstrong is good." Michael Korda, editor in chief emeritus, Simon & Schuster

Ultimately, Derek wrote The Last Troubadour out of his thirty-five year passion for all things Medieval, the Cathars -- and the Tarot. The Last Troubadour is first and foremost an epic fiction adventure and the quest of the hero. 

"Kudos to Derek Armstrong ... this is a wonderful work of art, and I highly recommend it to all who are interested in the Tarot, in the history of the 13th century, and in a mystery that crosses many boundaries!" Bonnie Cehovet, Aeclectic Tarot Reviewer

Books by Persona's Marketing Strategist Derek Armstrong

Coming in 2008-9

• Blogvertise. Journalsize. How to Advertise for Success Online With No Money. ISBN 9781601641625 — Kunati Books — Cloth $24.95 Fall 2008
  

• MADicine — ISBN 9781601640178 — Kunati Books — Cloth $24.95 Spring 2008  "In his follow-up to the excellent The Game (2007), Armstrong takes on a whole new set of challenges....Armstrong blends comedy, parody, and adventure in genuinely innovative ways." Booklist
• The Last Quest — ISBN 9781601640116 — Kunati Books — Cloth $24.95 Fall 2008 — Sequel to the immensely popular The Last Troubadour
  

Currently in Print

• The Persona Principle — ISBN 9780684803695 — Paper $20.00 — Simon & Schuster "Shows you how to succeed in business on Image alone." Dayton Daily News
• The Game — ISBN 9781601640017 — Kunati Books — Cloth $24.95 "Sexy" Publishers Weekly "Keeps us chuckling. An author to watch." Booklist "Darkly humorous thriller." Library Journal
• The Last Troubadour — ISBN 9781601640109 — Kunati Books — Cloth $24.95 "Brilliance....an author of abundant talent" Booklist "A work of Art" Aeclectic

• Profile and blog on Amazon
• Blog on Kunati's site
• Last Troubadour personal site blog
• Derek Armstrong's Myspace Blog
• Of interest, related to The Last Troubadour
• Buy online: The Persona Principle — The Last Troubadour — The Game
  

Persona is committed to leadership in the disciplines we created: Image Marketing^TM, Percept Marketing^TM and Credibility Marketing^TM. Each year we conduct various research studies and add the data to our famous benchmarks. Much of this information finds its way into our free knowledge base—Persona Knowledge Outreach^TM—or we discuss in our unmoderated chat area (unmoderated because free-association and free-thinking are important to brainstorming)—called Persona Think Tank^TM. We also share as contributors to the world-renowned Advance Magazine^TM, the only magazine exclusively dedicated to Image Marketing and Percept Marketing, first published in 1989. Click on any of these icons to participate:

Persona Think Tank^TM—an unmoderated brainstorming free-for-all chat/forum. The principals of Persona jump in with tips and research to fuel discussions. Freely discuss your company, brand, case or post anonymous questions for help. Because this area is unmoderated it should be viewed as an "idea bank" but not as concrete expert advice since our hundreds of thousands of web visitors can post here freely. Have fun.

Advance MagazineTM—Advance Magazine is an arms-length magazine founded in 1989, going online in January 2007 for the first time with free RSS subscription. The print magazine will no longer be available, but the same savvy reporting, analysis and features will be available to its thousands of subscribers worldwide in English. The publication has correspondents in five countries and focuses exclusively on Image Marketing and Percept Marketing.  

Persona-Developed and Maintained Web Sites and Other "Persona Stuff"

 The Persona Principle Book on Amazon.com

Derek Armstrong's Persona-Developed Author Site

Persona-Developed Website for Kunati Book Publishing

Derek Armstrong's Persona-Developed Author Blog 

Derek Armstrong's Thriller Novel The Game "Armstrong injects the trope with new vigor." Booklist. 

Derek Armstrong's Literary Culture Column at Suite 101

Persona-Developed Website Antiquezen.com, Asian and Buddhist antiques, sculptures and art

Persona-Developed Website KD Farms: Persona's principals relax with Icelandic Horses and Organic Farming 

Persona-Developed HBI College Website 

Persona Client Freedom 9 

Persona-Developed Website Daemar 

Persona-Developed Website Jameson Foreign Exchange

Persona-Developed Website Abria Alternative Investments