^{97.6% Success Track Record Against Client Marketing Objectives}

Persona leads with new innovations unique and proven methods, that have helped us maintain a 97.5% track record of success against client goals since 1988.

• Image Marketing^TM invented in 1988
• Novel Trailers^TM in 1988—an industry first!
• Persona's famous Credibility Index^TM 1989
• 50th international creative award milestone, 1989
  
• Power Persona^® standardized, based on 1989 research by Persona^®
• 88 Persona Tactical Codes Developed in 1989-90
• Persona Plan^® in 1990
• 100th client milestone in 1991
  
• First brochure-to-magazine conversion in 1991
• First design team to win every major international award in 1992
• Percept Marketing^TM invented in 1993
• 100th international creative award milestone in 1993
  
• Persona's industry-standard Image Equity Index^TM in 1994
• Profiled as "Toronto's hot shop" for creative in major HOW Magazine Profile, 1994
  
• CogniMATRIX^TM Opportunity Marketing Map invented in 1995
• The Persona Principle^® Workshop Tour Begins in 1995
  
• The Persona Principle^® book published Simon & Schuster 1996
• F.A.I.T.^TM developed: Find—Act—Innovate—Think with proven methdologies, 1997
• The Persona Principle paperback book edition from Fireside Books, 1997
  
• 200th client milestone, 1998, during 10th anniversary
• 30 millionth Persona web visitor milestone, 1999
• Product Trailer creative innovation in 1999
• 2000-2006—300 client milestone
• Credibility PUSH^TM, Persona's latest brilliant innovation launches 2006

Books by Persona's Marketing Strategist Derek Armstrong

Coming in 2008-9

• Blogertize—A Leading Expert Shows How Your Blog Can be a Money-Making Machine. ISBN 9781601641625 — Kunati Books — Cloth $24.95 Fall 2008
  

• MADicine — ISBN 9781601640178 — Kunati Books — Cloth $24.95 Spring 2008  "In his follow-up to the excellent The Game (2007), Armstrong takes on a whole new set of challenges....Armstrong blends comedy, parody, and adventure in genuinely innovative ways." Booklist
• The Last Quest — ISBN 9781601640116 — Kunati Books — Cloth $24.95 Fall 2008 — Sequel to the immensely popular The Last Troubadour
  

Currently in Print

• The Persona Principle — ISBN 9780684803695 — Paper $20.00 — Simon & Schuster "Shows you how to succeed in business on Image alone." Dayton Daily News
• The Game — ISBN 9781601640017 — Kunati Books — Cloth $24.95 "Sexy" Publishers Weekly "Keeps us chuckling. An author to watch." Booklist "Darkly humorous thriller." Library Journal
• The Last Troubadour — ISBN 9781601640109 — Kunati Books — Cloth $24.95 "Brilliance....an author of abundant talent" Booklist "A work of Art" Aeclectic

• Profile and blog on Amazon
• Blog on Kunati's site
• Last Troubadour personal site blog
• Derek Armstrong's Myspace Blog
• Of interest, related to The Last Troubadour
• Buy online: The Persona Principle — The Last Troubadour — The Game

Persona is still the world's only systemized Image-Marketing methodology. The methodology maximizes momentum from your creative, planning or product/services activities by ensuring all activities:

• are based on extensive research

• use the eight Persona Factors^TM –proven to increase results in any scenario
  

• use the eighty-eight Persona Codes^TM –tactical elements that fast-track momentum
  

• deploy the CORRECT Power Personamploy accountability practices where tactics
  

Even for creative executions – your annual reports, your collateral brochures, advertising, websites – or your public/investor/employee relations, Persona makes sure you achieve the goals you've set through best practices of research, strategy and execution.

Thought Leadership Continues

We can't let a year pass without some new innovation:

Every year, new innovations to power your success.