Client Kunati Books

Locations Offices in Florida and Toronto.

• Compete against 2670 competitors
• Secure international distribution
• Establish credibility
• Obtain coveted reviews from Nationals
• Create momentum for 07 spring titles launch of eight books
• Go from zero to hero in eleven months
• Market Kunati as a major brand to prospective authors, reviewers, distributors, wholesalers, booksellers, librarians and ultimately reader/purchasers. 

Strategy Deployed by Persona

• Discover key opportunity to differentiate from over two thousand competitors using Persona's proprietary CogniMATRIX^TM
• Opportunity exploited—become the number one "provocative and controversial" publisher.
• Power Persona full implementation—Hero 

 Hero Tactics

• Red colors for assertive motion and power
• Agressive position around "controversy"
• Innovations everywhere: continuing our invention of the novel trailer (from 1988) ensuring that every Kunati book had truly entertaining and brilliant animated trailers for all books:

•  bang BANG, Lynn Hoffman 
• The Game, Derek Armstrong 
• Mothering Mother, Carol D. O'Del
• Rabid, TK Kenyon
• The Secret Ever Keeps, Art Tirrell 
• Shadow of Innocence, Ric Wasley
• Toonamint of Champions, Todd Sentell
• Whale Song, Cheryl Kaye Tardif 
• The Last Troubadour, Derek Armstrong
  

• Radical "truly wicked" graphics deployed on catalog (shown above — click here or cover to download PDF of entire catalog)
• Keeping in mind the personality of individual books, consistently hip and upbeat book designs (see gallery below — click on any cover to go to that book's page on the Persona-developed website)
• Agressive ad campaign pronouncing "ownership" of the Hero Power Persona
• CredibilityPUSH^TM success story that led to 3 million unique visitors to website, immediate industry-presence after only one month, high-credibility book reviews and advance orders
• Trade marketing that closed one of the world's largest distributors and wide penetration in channel
• Event management including sales presentations, Frankfurt foreign rights tradeshow, Book expos, author events
• Viral marketing campaign that generated millions of impressions on the internet
• Wide presence with author community, generating four-thousand novel submissions in just six months. 

Click on any of these Persona-designed Kunati book covers to learn more: 

Books by Persona's Marketing Strategist Derek Armstrong

Coming in 2008-9

• Blogvertise. Journalsize. How to Advertise for Success Online With No Money. ISBN 9781601641625 — Kunati Books — Cloth $24.95 Fall 2008
  

• MADicine — ISBN 9781601640178 — Kunati Books — Cloth $24.95 Spring 2008  "In his follow-up to the excellent The Game (2007), Armstrong takes on a whole new set of challenges....Armstrong blends comedy, parody, and adventure in genuinely innovative ways." Booklist
• The Last Quest — ISBN 9781601640116 — Kunati Books — Cloth $24.95 Fall 2008 — Sequel to the immensely popular The Last Troubadour
  

Currently in Print

• The Persona Principle — ISBN 9780684803695 — Paper $20.00 — Simon & Schuster "Shows you how to succeed in business on Image alone." Dayton Daily News
• The Game — ISBN 9781601640017 — Kunati Books — Cloth $24.95 "Sexy" Publishers Weekly "Keeps us chuckling. An author to watch." Booklist "Darkly humorous thriller." Library Journal
• The Last Troubadour — ISBN 9781601640109 — Kunati Books — Cloth $24.95 "Brilliance....an author of abundant talent" Booklist "A work of Art" Aeclectic

• Profile and blog on Amazon
• Blog on Kunati's site
• Last Troubadour personal site blog
• Derek Armstrong's Myspace Blog
• Of interest, related to The Last Troubadour
• Buy online: The Persona Principle — The Last Troubadour — The Game
  

We are committed to leadership in the disciplines we created: Image Marketing^TM, Percept Marketing^TM and Credibility Marketing^TM. Each year we conduct various research studies and add the data to our famous benchmarks. Much of this information finds its way into our free knowledge base—Persona Knowledge Outreach^TM—or we discuss in our unmoderated chat area (unmoderated because free-association and free-thinking are important to brainstorming)—called Persona Think Tank^TM. We also share as contributors to the world-renowned Advance Magazine^TM, the only magazine exclusively dedicated to Image Marketing and Percept Marketing, first published in 1989. Click on any of these icons to participate:

Persona Think Tank^TM—an unmoderated brainstorming free-for-all chat/forum. The principals of Persona jump in with tips and research to fuel discussions. Freely discuss your company, brand, case or post anonymous questions for help. Because this area is unmoderated it should be viewed as an "idea bank" but not as concrete expert advice since our hundreds of thousands of web visitors can post here freely. Have fun.

Advance MagazineTM—Advance Magazine is an arms-length magazine founded in 1989, going online in January 2007 for the first time with free RSS subscription. The print magazine will no longer be available, but the same savvy reporting, analysis and features will be available to its thousands of subscribers worldwide in English. The publication has correspondents in five countries and focuses exclusively on Image Marketing and Percept Marketing.  

Persona-Developed and Maintained Web Sites and Other "Persona Stuff"

 The Persona Principle Book on Amazon.com

Derek Armstrong's Persona-Developed Author Site

Persona-Developed Website for Kunati Book Publishing

Derek Armstrong's Persona-Developed Author Blog 

Derek Armstrong's Thriller Novel The Game "Armstrong injects the trope with new vigor." Booklist. 

Derek Armstrong's Literary Culture Column at Suite 101

Persona-Developed Website Antiquezen.com, Asian and Buddhist antiques, sculptures and art

Persona-Developed Website KD Farms: Persona's principals relax with Icelandic Horses and Organic Farming 

Persona-Developed HBI College Website 

Persona Client Freedom 9 

Persona-Developed Website Daemar 

Persona-Developed Website Jameson Foreign Exchange

Persona-Developed Website Abria Alternative Investments