Leadership in Marketing Strategy from the inventors of Image Marketing and Percept Marketing

 

eyes Persona.jpg

 

Where Do You Go for Image or Percept Marketing Expertise?

Logically, to the thought leaders. The inventors. Yes, there are many who have learned from us. Thousands of advertising agencies, marketing firms, even design firms have read our books, downloaded our cases, attended our popular seminars.

BUT—for depth of knowledge on the disciplines we created why go to a student when an investment in the original teacher is virtually the same?




 

Left Brain.jpgPersona Innovations Continue, Year After Year. 

Image MarketingTM—Persona Plan® remains the only measurable research and planning tool for your Image-Marketing Equity. Let us help build your credibility, revenue, market share and brand awareness using our 8 Persona FactorsTM and 88 Persona CodesTM. We have helped over 300 companies grow, with a near perfect track record of success.

Percept MarketingTM—CogniMATRIXTM is the only measurable research and planning tool for discovery of the key opportunity that will ensure you are Top Five in your niche, proven accross dozens of applications.

Credibility MarketingTM—Where it all started, and where it always finishes. Our Persona Credibility Index, invented and engineered in 1988, remains the industry standard for measuring your brand and company credibility compared to competitors. Credibility PUSHTM is the lowest cost way to drive that credibility. 


 

Lips.jpgSpeaking of Experts

Persona continues to consult with dozens of companies each year, companies such as Nestlé Purina and Freedom 9. We advise government communications departments, build plans for companies of all sizes, and engage in weekly or monthly consulting sessions with marketing departments of blue chips, midsized and small companies. We often work with client agencies-of-record, helping them understand and implement Image-Marketing, or Percept Marketing concepts.

Persona offers flat-rate weekly and monthly engagements, as low as $500, or hourly "on call" terms. If you need Image Marketing, Percept Marketing or Credibility Marketing advice, planning help, marketing consultation, or agency-partnering (read as: keeping your agency on track), call Derek Armstrong personally.

Speaking Engagements

Persona's lead developer, principal strategist Derek Armstrong is available for local speaking engagements. Due to demands on his time, he will no longer travel to speak, regardless of compensation and travel expense reimbursement. If you are interested in a private, public or one-one-one engagement, contact Derek Armstrong directly. 

Personaknowledge.jpgPlease Use our Knowledge Base

We call in Persona Knowledge Outreach. Over the last two decades, we have lectured on these concepts, published a best-selling book on Image Marketing, and now we've built our knowledge outreach program. Please use it freely. Bookmark and return.

And, we invite you to BLOG our Knowledge Blog! Or chat in our Knowledge Chat. Or email our PKO team with your private inquiry (bear in mind, though, that if your query is a new one, we may post the answer to our Knowlege Outreach base—minus your identifyers). We jump in daily and try to answer queries. Your query will be answered (give us time, please!)—if the question is serious. And we may add it to our Knowledge Outreach Program. But please check out our knowlege base first. You may find your answer there. If not, chances are good you need a professional to take you to the next level. General concepts we can convey and illustrate in our knoweldge base. But, as with anything expert-driven, a consultation or engagement with the thought leaders might be the next step.

Quick Links

Discuss Strategy or Left Brain Thinking in our Persona Think Tank Forum
Search Articles in Persona Knowledge Outreach
Find out more about Persona Plan
Find out more about CogniMATRIX
Find out more about CredibilityPUSH
Find out more about Persona Credibility Index
Play our Introduction Animated Movie. 

 

Books by Persona's Marketing Strategist Derek Armstrong

 

Coming in 2008-9

  • MADicine — ISBN 9781601640178 — Kunati Books — Cloth $24.95 Spring 2008  "In his follow-up to the excellent The Game (2007), Armstrong takes on a whole new set of challenges....Armstrong blends comedy, parody, and adventure in genuinely innovative ways." Booklist
  • The Last Quest — ISBN 9781601640116 — Kunati Books — Cloth $24.95 Fall 2008 — Sequel to the immensely popular The Last Troubadour

Currently in Print

  • The Persona Principle — ISBN 9780684803695 — Paper $20.00 — Simon & Schuster "Shows you how to succeed in business on Image alone." Dayton Daily News
  • The Game — ISBN 9781601640017 — Kunati Books — Cloth $24.95 "Sexy" Publishers Weekly "Keeps us chuckling. An author to watch." Booklist "Darkly humorous thriller." Library Journal
  • The Last Troubadour — ISBN 9781601640109 — Kunati Books — Cloth $24.95 "Brilliance....an author of abundant talent" Booklist "A work of Art" Aeclectic
Derek Armstrong's Blogs

Posted on Sep 26, 2007 at 01:09PM by Registered CommenterPersonaPrinciple | CommentsPost a Comment

Persona Knowledge Outreach & Persona Think Tank

 

We are committed to leadership in the disciplines we created: Image MarketingTM, Percept MarketingTM and Credibility MarketingTM. Each year we conduct various research studies and add the data to our famous benchmarks. Much of this information finds its way into our free knowledge base—Persona Knowledge OutreachTM—or we discuss in our unmoderated chat area (unmoderated because free-association and free-thinking are important to brainstorming)—called Persona Think TankTM. We also share as contributors to the world-renowned Advance MagazineTM, the only magazine exclusively dedicated to Image Marketing and Percept Marketing, first published in 1989. Click on any of these icons to participate:

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Persona Knowledge OutreachTM—A growing knowledge base, posted as articles (feel free to comment) on hundreds of topics related to Image Marketing, Credibility Marketing and Percept Marketing. Search by topic or use the search tool. New articles posted weekly based on current research, developments or case studies.

 

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Persona Think TankTM—an unmoderated brainstorming free-for-all chat/forum. The principals of Persona jump in with tips and research to fuel discussions. Freely discuss your company, brand, case or post anonymous questions for help. Because this area is unmoderated it should be viewed as an "idea bank" but not as concrete expert advice since our hundreds of thousands of web visitors can post here freely. Have fun.

 

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Advance MagazineTM—Advance Magazine is an arms-length magazine founded in 1989, going online in January 2007 for the first time with free RSS subscription. The print magazine will no longer be available, but the same savvy reporting, analysis and features will be available to its thousands of subscribers worldwide in English. The publication has correspondents in five countries and focuses exclusively on Image Marketing and Percept Marketing.  

 

 

Persona-Developed and Maintained Web Sites and Other "Persona Stuff"

 The Persona Principle Book on Amazon.com

Derek Armstrong's Persona-Developed Author Site

Persona-Developed Website for Kunati Book Publishing

Derek Armstrong's Persona-Developed Author Blog 

Derek Armstrong's Thriller Novel The Game "Armstrong injects the trope with new vigor." Booklist. 

Derek Armstrong's Literary Culture Column at Suite 101

Persona-Developed Website Antiquezen.com, Asian and Buddhist antiques, sculptures and art

Persona-Developed Website KD Farms: Persona's principals relax with Icelandic Horses and Organic Farming 

Persona-Developed HBI College Website 

Persona Client Freedom 9 

Persona-Developed Website Daemar 

Persona-Developed Website Jameson Foreign Exchange

Persona-Developed Website Abria Alternative Investments 

 

Books by Persona's Marketing Strategist Derek Armstrong

 

Coming in 2008-9

  • MADicine — ISBN 9781601640178 — Kunati Books — Cloth $24.95 Spring 2008  "In his follow-up to the excellent The Game (2007), Armstrong takes on a whole new set of challenges....Armstrong blends comedy, parody, and adventure in genuinely innovative ways." Booklist
  • The Last Quest — ISBN 9781601640116 — Kunati Books — Cloth $24.95 Fall 2008 — Sequel to the immensely popular The Last Troubadour

Currently in Print

  • The Persona Principle — ISBN 9780684803695 — Paper $20.00 — Simon & Schuster "Shows you how to succeed in business on Image alone." Dayton Daily News
  • The Game — ISBN 9781601640017 — Kunati Books — Cloth $24.95 "Sexy" Publishers Weekly "Keeps us chuckling. An author to watch." Booklist "Darkly humorous thriller." Library Journal
  • The Last Troubadour — ISBN 9781601640109 — Kunati Books — Cloth $24.95 "Brilliance....an author of abundant talent" Booklist "A work of Art" Aeclectic
Derek Armstrong's Blogs

 

Posted on Nov 14, 2006 at 11:40AM by Registered CommenterPersonaPrinciple | CommentsPost a Comment