The Game sells out first press run in advance sales

Derek Armstrong's THE GAME (ISBN 1601640013, ISBN-13 9781601640017), a comic thriller critics say "injects the trope with new vigor" already sold out its first press run two days after books arrived at the warehouse.  Kunati Books has gone back for more books to fill backorders.

Top reviews, including an "author to watch" from Booklist and "dark tongue-in-cheek" thriller from Library Journal may have contributed to THE GAME's  first sell-out run. With library orders and initial chain orders swallowing up the first run, Kunati has to return to the printers for an even larger run as THE GAME.

THE GAME is a unique thriller that combines satirical humor with "punch in the gut" thrills. Described by ForeWord Magazine as "in the tradition of Connolly" and by Booklist with "the semi-satirical plotline compels us to keep reading, and his prose style keeps us chuckling," THE GAME seems to ride on "Armstrong's abundant enthusiasm for his material."

THE GAME releases April 1, 07, and some stores are already backordering the title. In this darkly humorous thriller, reality television becomes too real when a killer with a message preys on the contestants of America's number one TV show.

A major contributor to the buzz certainly must be the reviews:
"A series to watch...Armstrong injects the trope with new vigor."
Booklist
"Dark tongue-in-cheek thriller"
Library Journal
"...suspenseful and rich with dark humor..."
Foreword Reviews
"Hugely cinematic thriller with hilarious dark comic moments."
Films and Books Magazine
"Promising premise, sexy, gory resolution."
Publishers Weekly
"A super sleuth...a grisly gamester...a multiplicity of games..."Kirkus

Books by Persona's Marketing Strategist Derek Armstrong

Coming in 2008-9

• Blogvertise. Journalsize. How to Advertise for Success Online With No Money. ISBN 9781601641625 — Kunati Books — Cloth $24.95 Fall 2008
  

• MADicine — ISBN 9781601640178 — Kunati Books — Cloth $24.95 Spring 2008  "In his follow-up to the excellent The Game (2007), Armstrong takes on a whole new set of challenges....Armstrong blends comedy, parody, and adventure in genuinely innovative ways." Booklist
• The Last Quest — ISBN 9781601640116 — Kunati Books — Cloth $24.95 Fall 2008 — Sequel to the immensely popular The Last Troubadour
  

Currently in Print

• The Persona Principle — ISBN 9780684803695 — Paper $20.00 — Simon & Schuster "Shows you how to succeed in business on Image alone." Dayton Daily News
• The Game — ISBN 9781601640017 — Kunati Books — Cloth $24.95 "Sexy" Publishers Weekly "Keeps us chuckling. An author to watch." Booklist "Darkly humorous thriller." Library Journal
• The Last Troubadour — ISBN 9781601640109 — Kunati Books — Cloth $24.95 "Brilliance....an author of abundant talent" Booklist "A work of Art" Aeclectic

• Profile and blog on Amazon
• Blog on Kunati's site
• Last Troubadour personal site blog
• Derek Armstrong's Myspace Blog
• Of interest, related to The Last Troubadour
• Buy online: The Persona Principle — The Last Troubadour — The Game

Derek Armstrong is also the author of THE LAST TROUBADOUR (ISBN 1601640102, ISBN-13 9781601640109, releasing from Kunati Sept 07), THE PERSONA PRINCIPLE (Simon & Schuster # ISBN-10: 0684802694
# ISBN-13: 9780684802695), and MADicine (the sequel to THE GAME, releasing Spring 08 from Kunati.)

For Information:
publisher@kunati.com
http://www.derekarmstrong.com
http://www.kunati.com
 

Derek Armstrong, co-inventor of Image Marketing^TM and principal of Persona Corp, will lecture on "Your Company'sDistinct Brand" at the Rogers Campus on October 18 at 11am. From the official agenda: "With over 25 years in the industry as a senior branding consultant and author of the international best-seller, The Persona Principle, Derek Armstrong will help you identify your company's own distinct brand personality, examining what your brand is reall all about and what it personifies."

Derek is a leading expert in brand and has worked on over 300 brands using Persona-created systems and models. He will speak on the importance of the five Power Personas and the rule of fives and Image-Marketing methods that work for small to medium entrepreneurs. 

BOOM!^TM sessions provide business and marketing tools designed to help grow businesses, held at the Rogers Campus. The event is co-sponsored and organized by the Centre for Education and Training^TM, a leading business trainer. Cost is $495.

Derek Armstrong co-invented Image Marketing^TM, Percept Marketing^TM, Credibility Marketing^TM, Persona Plan^TM, Credibility Push^TM, CogniMATRIX^TM and other methods in wide use. His Persona Credibility Index^TM remains the only valid credibility measure, used by agencies and PR firms around the world. His past clients include IBM, Sony, Merrill Lynch, and hundreds of others, from startup to blue chip. He is also creating a stir with hot reviews on his pending thriller novel, THE GAME, from Kunati Books, which can be pre-ordered on Amazon.

Persona Think Tank^TM—an unmoderated brainstorming free-for-all chat/forum. The principals of Persona jump in with tips and research to fuel discussions. Freely discuss your company, brand, case or post anonymous questions for help. Because this area is unmoderated it should be viewed as an "idea bank" but not as concrete expert advice since our hundreds of thousands of web visitors can post here freely. Have fun.

Advance MagazineTM—Advance Magazine is an arms-length magazine founded in 1989, going online in January 2007 for the first time with free RSS subscription. The print magazine will no longer be available, but the same savvy reporting, analysis and features will be available to its thousands of subscribers worldwide in English. The publication has correspondents in five countries and focuses exclusively on Image Marketing and Percept Marketing.