What Problems Can the Persona Plan Help Solve?

 

Did you know that only 26% of businesses write a marketing plan, and 58% of those that did not cited 'lack of expertise' as the main reason. We created Persona Plan to solve this, and related problems.

Problem:
Your brand has stopped growing and
competitors encroach on your territory.

Problem:
You cannot find investors for
your visionary new technology.

Problem:
Your advertising gets no results,
even when you spend millions.

Problem:
Your original concept cannot
find an audience.

Problem:
You know you need to do a marketing plan,
but don't have the time.

Problem:
You are coping with managing
your business, but not growing it.

Problem:
Your budget is limited and you get
no results from your marketing.

Problem:
You know you need a brand plan,
but don't have the expertise.

Problem:
Your venture capitalists told you that you
need to work on your marketing plan.

Problem:
You don't have a clear position or image for your company.

There are many ways to approach these problems – consultants, self-help books, experts, hard work, sweat capital, luck – but if you want to remove risk factors and reduce costs, you need a formulated, proven solution.

Solution:
Complete a Persona Plan.

 

Books by Persona's Marketing Strategist Derek Armstrong

 

Coming in 2008-9

  • MADicine — ISBN 9781601640178 — Kunati Books — Cloth $24.95 Spring 2008  "In his follow-up to the excellent The Game (2007), Armstrong takes on a whole new set of challenges....Armstrong blends comedy, parody, and adventure in genuinely innovative ways." Booklist
  • The Last Quest — ISBN 9781601640116 — Kunati Books — Cloth $24.95 Fall 2008 — Sequel to the immensely popular The Last Troubadour

Currently in Print

  • The Persona Principle — ISBN 9780684803695 — Paper $20.00 — Simon & Schuster "Shows you how to succeed in business on Image alone." Dayton Daily News
  • The Game — ISBN 9781601640017 — Kunati Books — Cloth $24.95 "Sexy" Publishers Weekly "Keeps us chuckling. An author to watch." Booklist "Darkly humorous thriller." Library Journal
  • The Last Troubadour — ISBN 9781601640109 — Kunati Books — Cloth $24.95 "Brilliance....an author of abundant talent" Booklist "A work of Art" Aeclectic
Derek Armstrong's Blogs

 

 

Posted on Sep 26, 2007 at 09:05AM by Registered CommenterPersonaPrinciple | CommentsPost a Comment