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Why You Need A Persona Plan
Less than 26 percent of business marketers develop an annual marketing communications plan.1 Even though these business people know they should prepare an annual plan, 58 percent failed to do it because of lack of expertise and 48 percent because of lack of budget.

The Persona Principle was designed to overcome these specific weaknesses inherent in 74 percent of all ventures: lack of marketing expertise and lack of budget.

These Secrets Are Worth Billions
Companies have earned billions of dollars using the Image-Marketing secrets of The Persona Principle. Carefully crafted Persona Plans have built companies and revitalized failing brands. The Persona Principle has never failed when executed correctly.

The Persona Principle does not require big bank accounts. It does not even require that you be "the best." Persona requires only that you follow your own Persona Plan faithfully. Your success is almost certainly assured – provided your claims are true – if you follow all the steps of the Persona Planning Process.

Persona Is For Everyone
The mathematical models of our tested Persona Planning Process are built around the needs of all sizes and types of business ventures – from start-up to large corporation. The Persona Principle was engineered to a standard format that is indexed for any size venture. You don't need marketing knowledge to benefit from the program. And you don't need a large budget.

The principles contained in this book can be easily applied to success in many areas:

• Entrepreneurial start-ups.
  
• Salesperson development.
  
• Branding of products.
  
• Employee advancement in the workplace.
  
• Personal development of image to achieve goals.

The eight most important chapters of this book are the Persona Factors, which contain tips for: business people, entrepreneurs, salespeople, employees, and individuals (for use in their personal lives).

The Road to Success
The route is not easy, but it is mapped. There are at least eighty-eight potential roadblocks to your success. These eighty-eight roadblocks are described in this book, one by one, as the 88 Persona Codes. Each Persona Code describes how to avoid the obstacles to your success. With these trademarked concepts, you will succeed in your objectives – if your objectives are realistic and you follow all the steps of the Persona Principle.

We are committed to leadership in the disciplines we created: Image Marketing^TM, Percept Marketing^TM and Credibility Marketing^TM. Each year we conduct various research studies and add the data to our famous benchmarks. Much of this information finds its way into our free knowledge base—Persona Knowledge Outreach^TM—or we discuss in our unmoderated chat area (unmoderated because free-association and free-thinking are important to brainstorming)—called Persona Think Tank^TM. We also share as contributors to the world-renowned Advance Magazine^TM, the only magazine exclusively dedicated to Image Marketing and Percept Marketing, first published in 1989. Click on any of these icons to participate:

Persona Think Tank^TM—an unmoderated brainstorming free-for-all chat/forum. The principals of Persona jump in with tips and research to fuel discussions. Freely discuss your company, brand, case or post anonymous questions for help. Because this area is unmoderated it should be viewed as an "idea bank" but not as concrete expert advice since our hundreds of thousands of web visitors can post here freely. Have fun.

Advance MagazineTM—Advance Magazine is an arms-length magazine founded in 1989, going online in January 2007 for the first time with free RSS subscription. The print magazine will no longer be available, but the same savvy reporting, analysis and features will be available to its thousands of subscribers worldwide in English. The publication has correspondents in five countries and focuses exclusively on Image Marketing and Percept Marketing.  

Persona-Developed and Maintained Web Sites and Other "Persona Stuff"

 The Persona Principle Book on Amazon.com

Derek Armstrong's Persona-Developed Author Site

Persona-Developed Website for Kunati Book Publishing

Derek Armstrong's Persona-Developed Author Blog 

Derek Armstrong's Thriller Novel The Game "Armstrong injects the trope with new vigor." Booklist. 

Derek Armstrong's Literary Culture Column at Suite 101

Persona-Developed Website Antiquezen.com, Asian and Buddhist antiques, sculptures and art

Persona-Developed Website KD Farms: Persona's principals relax with Icelandic Horses and Organic Farming 

Persona-Developed HBI College Website 

Persona Client Freedom 9 

Persona-Developed Website Daemar 

Persona-Developed Website Jameson Foreign Exchange

Persona-Developed Website Abria Alternative Investments