Syndicated Data Indicates TV and Print in Decline, Online Marketing Growing in Importance

The 2007 Landmark Research Study

 
The syndicated Persona study indicated:
•  INTERNET — 36.4% "Can't live without internet" — 23.7% "LOVE Internet surfing" — 22.5% "regularly Internet surf": totaling 82.6%
• BOOKS — 30.6% "Can't live without books" — 23.4% "LOVE books" — 20.9% "Read regularly": totaling 74.9%
• TV — Only 18.4% "Can't live without TV" — 29% "LOVE TV" — 30.5% "Watch regularly totaling 77.9%
If we look at the topline indicators, the “can’t live without” ratings,

Internet is the most important with 36.4%:
• 36.4% “can’t live without internet”
• 18.4% “can’t live without TV”
• 16.3% “can’t live without newspapers”
• 16.1% “can’t live without magazines”
• 10.6% “can’t live without television sportscasts”

Other Media Data 

Media%20Survey%20cropped.gif
 

Posted on Mar 13, 2008 at 12:36PM by Registered CommenterPersonaPrinciple | CommentsPost a Comment

Publishing Industry Tarot Deck Research Online— Results to be shared on this site!

rwstar.jpgThis is probably a first! A syndicated study by publishers of the Tarot Deck and Tarot card industry and the accompanying Tarot book genres.

You could receive one of 20 gift certificates ($20 each) for books (or Tarot Cards) by participating in this syndicated study of the Tarot Deck industry by Publishers. Tarot Deck Publishing is a growth industry, with over one thousand card designs and millions of decks sold. Please participate in this first landmark study on this growing industry. Do you believe Tarot can be used for divination? Or just as a game? Are they colorful cards, or do they hold archetypal imagery, as Carl Jung theorized, common to all human experience? Ten respondents will be randomly chosen to receive decks valued at $24.95. All participants will have access to the data from the completed study. Please take a few minutes to tell us what you think of this growing industry. Thank you!

Click the link below to participate! 


Click Here to take survey

 

 



 

Posted on Sep 30, 2007 at 12:28PM by Registered CommenterPersonaPrinciple | Comments1 Comment