"Expert Power Persona" for OakGrove
Goal
Establish OakGrove Press in a hugely competitive field of thousands as the Expert Power Persona, showcasing the vast expertise of this quality offset printer.
Strategy
Claim ownership of Expert Power Persona with a new image, website and "show-off" brochure deploying all their skills: embossing, special bindings, complex printing.
Tactics
New Image—Website, pictured above—high-end brochure, Impressions, written, designed, photographed and illustrated by Persona's amazing team.
Books by Persona's Marketing Strategist Derek Armstrong
Coming in 2008-9
- Blogvertise. Journalsize. How to Advertise for Success Online With No Money. ISBN 9781601641625 — Kunati Books — Cloth $24.95 Fall 2008
- MADicine — ISBN 9781601640178 — Kunati Books — Cloth $24.95 Spring 2008 "In his follow-up to the excellent The Game (2007), Armstrong takes on a whole new set of challenges....Armstrong blends comedy, parody, and adventure in genuinely innovative ways." Booklist
- The Last Quest — ISBN 9781601640116 — Kunati Books — Cloth $24.95 Fall 2008 — Sequel to the immensely popular The Last Troubadour
Currently in Print
- The Persona Principle — ISBN 9780684803695 — Paper $20.00 — Simon & Schuster "Shows you how to succeed in business on Image alone." Dayton Daily News
- The Game — ISBN 9781601640017 — Kunati Books — Cloth $24.95 "Sexy" Publishers Weekly "Keeps us chuckling. An author to watch." Booklist "Darkly humorous thriller." Library Journal
- The Last Troubadour — ISBN 9781601640109 — Kunati Books — Cloth $24.95 "Brilliance....an author of abundant talent" Booklist "A work of Art" Aeclectic
- Profile and blog on Amazon
- Blog on Kunati's site
- Last Troubadour personal site blog
- Derek Armstrong's Myspace Blog
- Of interest, related to The Last Troubadour
- Buy online: The Persona Principle — The Last Troubadour — The Game
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Persona KO and Persona Think Tank
We are committed to leadership in the disciplines we created: Image MarketingTM, Percept MarketingTM and Credibility MarketingTM. Each year we conduct various research studies and add the data to our famous benchmarks. Much of this information finds its way into our free knowledge base—Persona Knowledge OutreachTM—or we discuss in our unmoderated chat area (unmoderated because free-association and free-thinking are important to brainstorming)—called Persona Think TankTM.
Persona Think TankTM—an unmoderated brainstorming free-for-all chat/forum. The principals of Persona jump in with tips and research to fuel discussions. Freely discuss your company, brand, case or post anonymous questions for help. Because this area is unmoderated it should be viewed as an "idea bank" but not as concrete expert advice since our hundreds of thousands of web visitors can post here freely. Have fun.
Advance MagazineTM—Advance Magazine is an arms-length magazine founded in 1989, going online in January 2007 for the first time with free RSS subscription. The print magazine will no longer be available, but the same savvy reporting, analysis and features will be available to its thousands of subscribers worldwide in English. The publication has correspondents in five countries and focuses exclusively on Image Marketing and Percept Marketing.
Persona-Developed and Maintained Web Sites and Other "Persona Stuff"
The Persona Principle Book on Amazon.com
Derek Armstrong's Persona-Developed Author Site
Persona-Developed Website for Kunati Book Publishing
Derek Armstrong's Persona-Developed Author Blog
Derek Armstrong's Thriller Novel The Game "Armstrong injects the trope with new vigor." Booklist.
Derek Armstrong's Literary Culture Column at Suite 101
Persona-Developed Website Antiquezen.com, Asian and Buddhist antiques, sculptures and art
Persona-Developed Website Daemar
Persona-Developed Website Jameson Foreign Exchange
Persona-Developed Website Abria Alternative Investments